A modern identity inspired by heritage
Avance Events is creative consultancy in the sports & entertainment events business with over 30 years experience in helping brands cultivate emotional connections with their target audiences. 
The founders have played professional and international sport at the highest level, as well having backgrounds in event management, athlete representation, music promotion and celebrity events. 
I worked with Avance to create comprehensive brand identity, with a logo inspired by Co-Founder Sir James Birkmyre's family coat of arms.

Some sketch explorations of the icon, based on the coat of arms

Wordmark sketches

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