Value Retail own and operate 11 shopping villages in Europe and China, including the world famous Bicester Village. I was excited to be asked to create a script typeface for use across Value Retail brand communication. The script was rendered on posters, flyers, online and in consumer and internal materials and became affectionately referred to as ‘Skinner Script’
Initially I hand-lettered all required content for all of the 11 villages, before converting the script into a usable font which was used as the thread through all Value Retail’s materials.
Alternate characters and ligatures were created to ensure the font felt natural and hand-drawn